Newborn Essentials

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

Soft, cozy and super comfortable, our newborn carrier is the sweetest way to stay connected. No complicated wrapping or tying. The Ergobaby Embrac...

Welcome to the perfect transition from swaddle to loose blanket sleeping.  With three layers and a 1.25 Thermal Overall Grade (TOG), this sleep bag...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

We’re fans of knotted gowns for newborns.  They simplify diapering, especially for those middle of the night changes. No more bottom zippers or sna...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the n...

Keep your mama essentials organized and easy to access with the new Freshly Picked pouch. Made to match your FP Diaper Bag, this stylish and durabl...